Confiniorientamenti affettivi e comunità lgbtiq+orientamenti affettiviparitàlavoroetnie e culture


A cura di Akshaya Kashyap (Chief People Officer Future Generali India Insurance)
01 Gen 2024

A simple decision can have a far-reaching impact. The decision to make Diversity, Equity, and Inclusion (DEI) a strategic priority not only changed the DNA of Future Generali India Insurance (FGII) but also sent a positive message about equal rights to society at large. Armed with the philosophy of leading with a human touch, FGII is one of the few organizations to have embraced inclusivity, not only as an employer but also as an insurer. 

We started by launching a DEI statement, creating a DEI Core Committee, and establishing Employee Resource Groups (ERGs) to address three cohorts—Women, the LGBTQIA+ community, and the specially-abled. To achieve the organization’s DEI goals, we employed a three-pronged approach—educate, advocate, and celebrate.

A loud and proud ally to the LGBTQIA+ community
In 2022, our empathetic approach coupled with the agenda of inclusivity led us to sign up as allies to the LGBTQIA+ community. We recognized that the LGBTQIA+ community in India—with a population of around 108 million (as per 2018 estimates)—has faced multiple challenges and struggled to find equal rights and acceptance in society for several decades. In a sign of changing times, we also noticed an increasing acceptance of individual identities, which spurred us to spearhead the change we wanted to see in the insurance industry. 

Since change begins at home, we joined the LGBTQIA+ community with our campaign #StandWithPride. For Pride Month (June 2022), a flash mob and Pride Parade were organized at FGII office premises, which saw participation from well-known LGBTQIA+ icons Celina Jaitly and Sushant Divgikar. 

We also launched a thought-provoking social experiment video, #StandWithPride, which brought together a diverse group of 20 participants and used glass boxes to reveal how the LGBTQIA+ community has to fight biases. The video garnered over 1 million views and urged viewers to sign up as allies.

Redefining Family

As a socially responsible organization, we felt the need to address a challenge faced by the LGBTQIA+ community: Same-sex couples in live-in relationships were excluded from floater health insurance covers as they did not fall under the classic definition of ‘family.’ Therefore, in January 2023, we took the industry-first step to offer equal rights—we redefined the term ‘family’ across Future Generali’s health insurance products to include LGBTQIA+ community members and live-in partners. 

We also kick-started a nationwide conversation around the subject with a bold OOH campaign—another first in the insurance industry—that featured real-life LGBTQIA+ couples on billboards across India. 

In 2023, we got bigger and better, consciously deciding to celebrate Pride Month in July—to throw light on the fact that celebrating pride should be a year-long effort. Based on the theme of Assuring, Ensuring, and Insuring Inclusion, FGII’s Pride Day in 2023 included performances and a parade led by LGBTQIA+ icon Sushant Divgikar. Author and DEI consultant Parmesh Sahani gave an insightful speech on workplace inclusion. An engaging panel discussion followed, in which Karnataka’s first trans-woman doctor Dr. Trinetera Halder, digital creators and the faces of FGII’s ‘Redefining Family’ campaign, Yogi and Kabeer, shared their experiences. We also organized mural painting on FGII’s gender-neutral restroom walls, a theatre act, and interactive workshops. Rainbow colors and pop-up stalls by artists from the LGBTQIA+ community gave the office premises a celebratory atmosphere.  

Today, FGII is perceived as a truly inclusive employer, leading to a significant rise in LGBTQIA+ CVs on our career site. Not surprisingly, our efforts have been recognized by various stakeholders, winning us awards such as ‘Best Workplaces in Diversity, Equity, Inclusion & Belonging’ and ‘Organisation with Inclusive Practices’ by Great Place to Work. We have also received ‘Best Workspace Preaching Holistic Inclusion’ at the BW People's Diversity & Inclusion Summit & Awards and 'Diverse – Inclusive Workplace of the Year’ at the Campaign India Women Leading Change Awards. Encouraged by the immensely positive response, we are determined to contribute to a future where inclusion is not the exception but rather the norm.

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