You’re not alone, let others help you

The systemic nature of gender-based violence is part of the problem. It can happen to anyone, anywhere. It is crucial to take action on this issue, which is why McDonald’s has decided to use its extensive network of over 770 restaurants across Italy to amplify an essential message: “You are not alone — let yourself be helped.” Stickers displaying the national helpline number 1522 have been placed in the restaurants’ restrooms. The number is active every day, 24 hours a day, and connects callers with trained professionals who provide support and assistance to victims of violence and stalking.

This is a simple yet concrete action aimed at reaching as many people as possible, offering an immediate and easily accessible point of reference. The initiative, developed in collaboration with Differenza Donna and the Italian Presidency of the Council of Ministers – Department for Equal Opportunities, helps make a vital but still little-known service more visible and spreads the awareness that asking for help should always be possible.

“With our 770 restaurants spread across the country, we can be considered a true media channel and contribute concretely to the promotion of an essential service such as the National Helpline 1522,” said Delia Ciccarelli, Corporate Relations Director at McDonald’s Italy. “Even a simple yet concrete gesture, such as displaying a sticker in our restaurants, can have a major impact. For this reason, we felt both the duty and the responsibility to bring this initiative to life, convinced that companies can play an important role in communicating such urgent social issues.”

Alongside awareness campaigns, McDonald’s commitment to combating gender-based violence also includes projects promoting social and employment inclusion. In Lecce, the company has launched a partnership with the Renata Fonte Anti-Violence Center—named after the activist and politician from Salento who was murdered in 1984 and remains a symbol in the fight against violence and organized crime—to provide new opportunities for women rebuilding their lives. As part of this partnership, the first social inclusion internship was created for a woman supported by the Center. The opportunity to (re)enter the workforce represents a key step toward autonomy and financial independence for many women who have experienced violence—both essential conditions for breaking free from unhealthy relationships. The Center’s president, Maria Luisa Toto, emphasized that the project offers “a personalized support pathway that helps women regain their independence and reintegrate into society.” Silvestro Colitti, McDonald’s Area Manager for Lecce, Brindisi, and Taranto, added that the company is committed to “creating an inclusive and welcoming work environment for everyone and supporting women who have suffered violence on their journey of rebirth.”

As a visible symbol of the fight against gender-based violence, McDonald’s has also donated a red bench to the Municipality of Vibo Valentia, placed in the area of the new city theater — a space that has recently undergone major redevelopment. In Cinisello Balsamo, McDonald’s and LadySoccer have launched a joint project to strengthen women’s football in the area. Through their collaboration, a new social hub was created inside the Frattini Sports Center: a 25-square-meter space, once an office and storage area, transformed into a welcoming meeting place for girls and women who play football. The hub serves as a safe and inclusive point of reference where athletes can watch matches together, share social moments, take part in training sessions, and strengthen team spirit