Health at your fingertips

The telemedicine service you have introduced expands access to care and prevention in a fast and continuous way. How does this initiative concretely contribute to the physical and mental well-being of the people working at Banco BPM and their families?
This telemedicine service was created with a very clear objective: to concretely and accessibly expand opportunities for care and prevention for all people working at Banco BPM, extending them also to their families. This choice reflects the intention to consider well-being from a broader perspective, one that is not limited to the individual dimension but also takes life contexts into account. The reach of the service is one of the key elements of its impact. Making video consultations, specialist visits, and psychological support available in a simple and continuous way means reducing very concrete barriers such as waiting times, logistical difficulties, or the management of daily commitments. This translates into greater ease in activating prevention pathways, as well as the possibility of intervening promptly in situations of need, with positive effects on both physical and mental health. The feedback we received from the very launch of the project was particularly significant: in the first three hours after activation, we recorded around 2,000 requests. This figure is a very clear indicator of the existing need and of the perceived relevance of this type of service. It shows that there is a strong demand for accessible and immediate tools to take care of one’s health, and that providing a structured response in this direction can generate a real and widespread impact on people’s well-being.

The platform integrates different services, from video medical consultations to psychological video sessions and personalized prevention pathways. What is the value of such an integrated approach to health compared to more fragmented or standardized interventions?
From the outset, we chose to build a service that was not made up of isolated initiatives, but that followed an integrated and continuous logic. In fact, while occasional interventions can also be very valuable, they risk having a limited long-term impact because they do not fully capture the complexity of health-related needs. The idea was therefore to offer an ecosystem that brings different dimensions together in a coherent and accessible way. This approach allows us to work on concrete well-being, because it enables people to find diverse answers within a single space, without having to fragment their journey across disconnected services. Another key element is continuity. Having access to a platform that accompanies people over time, and not only in specific moments, makes it easier to build habits of care and prevention and supports a more consistent approach to health management. In this sense, ease of use also plays a fundamental role: being able to access different services immediately, through simple and integrated methods, reduces barriers and increases the likelihood that these tools are actually used.

The fact that the service is fully funded by the company makes it particularly accessible. How important is it, in your view, to invest in welfare tools that reduce economic barriers and promote a culture of prevention and care in the long term?
For me, this is a fundamental aspect. Making such a service completely free of charge is not just a welfare measure, but a very clear expression of corporate culture and the values we want to promote. It means concretely affirming that well-being and self-care are dimensions that the company actively recognizes and supports. It is important that prevention and care pathways are truly accessible to everyone. In this area, there is also a cultural dimension: investing in accessible services reflects a corporate culture that not only promotes well-being and self-care as core values, but also encourages a lifestyle oriented toward longevity. This approach responds concretely to new needs emerging within organizations, where longer working and personal lifespans place health at the center as a resource to be valued and protected over time.